Water Is Life is carrying out a play on a twitter hashtag that is usually considered to be satirical. #firstworldproblems tweets are usually self effacing guilty admissions of how people have it so good but they still complain.
Water is Life however have voted to take it seriously. I don’t whether on purpose or not. Their campaign features poor kids complaining of how much they hate it when their leather seats don’t heat up, when they leave their dirty clothes lying around for so long that they stink, or when they say no pickles but they still get pickles.
The whole effect is quite jarring. I don’t know how many first worlders would donate after seeing it though, especially those first worlders who might have at some point tweeted something with the hash #firstworldproblems, who might be a little too guilt tripped to look at it with any favor. Apparently some think it in bad taste. But perhaps not as bad as the tweets themselves, which, taken in context of what people have to go through in Haiti and other places like it, can seem downright cruel.